Our Story

Bridging the Gap between Africa and Rest of the World

Born from a personal journey, WeDey is on a mission to make African products accessible to everyone, everywhere.

The Team

Kene Aningo (Co-Founder & CEO)

(Co-Founder & CEO)

Kene Aningo

Born and raised in Nigeria, Kene’s family moved to the US when he was 9 years old. He spent his formative years traveling between the US and Nigeria, and developed a sense for the potential of cross-border commerce at this early age. He has since honed his expertise in consumer insights, marketing strategy, and innovation from working at some of the world’s top companies: FedEx, Meta, Instacart. Kene now lives in the San Francisco Bay Area, working and building WeDey.

After living in the US for over 20 years and having traveled to dozens of countries, Kene found that it is almost impossible to find authentic African goods anywhere in the world. African entertainment (afrobeats, amapiano, movies, etc.) have made their way into homes around the world through Netflix, Spotify, and so on. But, African products are still hard to come by.

Kene realised this was a common problem, and represented a consistently overlooked opportunity. The opportunity to connect African people, products, stories, and experiences with the rest of the world. Kene made it his mission to help bridge the gaps between Africa and the rest of the world.

Dominic Williamson (Co-Founder & COO)

Born in the UK to a British mother and Mauritian father, Dominic worked for tech companies in London, Switzerland, New York, and San Francisco. He has experience with online market places, delivery, social media and fintech as an expert in marketing analysis. Now settled with his family in San Francisco Dominic has a passion for using technology to help everyday people thrive.

Marilyn Adutwum

Born in the UK to a British mother and Mauritian father, Dominic worked for tech companies in London, Switzerland, New York, and San Francisco. He has experience with online market places, delivery, social media and fintech as an expert in marketing analysis. Now settled with his family in San Francisco Dominic has a passion for using technology to help everyday people thrive.

Emmanuel Chukwu

Emmanuel Chukwu is a versatile professional with a solid foundation in supply chain management, project leadership, and strategic operations. With experience across global supply management and project management, he combines sharp analytical skills with a passion for creating scalable solutions and driving operational excellence. Emmanuel is currently focused on leveraging technology, leadership, and strategic planning to foster meaningful growth—both in his professional career and in his ministry—guided by a genuine heart for impact and service.

Paul Ogwal

Born in the UK to a British mother and Mauritian father, Dominic worked for tech companies in London, Switzerland, New York, and San Francisco. He has experience with online market places, delivery, social media and fintech as an expert in marketing analysis. Now settled with his family in San Francisco Dominic has a passion for using technology to help everyday people thrive.

Bridging the Gap

Kene realized this was a common problem, and represented a consistently overlooked opportunity.

The Opportunity

The opportunity to connect African people, products, stories, and experiences with the rest of the world. There is a massive demand for authentic cultural connection that hasn't been met by traditional logistics.

The Mission

Kene made it his mission to help bridge the gaps between Africa and the rest of the world. WeDey isn't just a marketplace; it's a cultural bridge built on technology and trust.