Mission & Values

What Drives Us

Our mission, vision, and core values guide everything we do at WeDey Africa.

Our Values

The Principles We Live By

These core values shape our culture, guide our decisions, and define who we are as a company.

  • Growth

    We will remain humble, and will always seek to learn how we can improve the ways we serve our customers, partners, and communities. Additionally, we are committed to profitable and sustainable long-term growth for our shareholders.

  • Respect

    We will foster an inclusive environment where we treat each other, our partners, our customers, and the communities we serve with respect so we can all fully reap the benefits of our vision.

  • Integrity

    We will always seek to align our values with our words, and our words with our actions so we can earn the trust of our employees, customers, and partners.

  • Perseverance

    Our vision is bold, and we know there will be difficult times in our journey to fully attaining it. We will push through these difficult times knowing that it will be worth it in the end.

  • Love

    We will always act with love for the work we do, the people we do it with, and the people we do it for.

Remember: GRIP+L

Growth
Respect
Integrity
Perseverance
Love